How to set up automatic email sending when changing the pipeline stage in Odoo (CRM)?

October 8, 2025 by
Ірина Грицишина

In Odoo CRM, you can set it up so that when an opportunity moves to a certain stage of the pipeline, the system automatically sends an email to the client. This is convenient for welcome messages, request receipt confirmations, or reminders.

 

Step 1: Go to stage settings

Open the CRM module. Click on the gear icon at the desired stage. Click 'Automation':


Step 2: Set up automation

1. In the open window, click the 'New' button to create automation:

2. Click the 'Add Action' button:

3. Select the option 'Send Email'. Below, specify an existing email template, or start typing the name and select 'Create and Edit' to create a new template. Read more about creating new email templates here. here.

Save changes.

 

Step 3: Test

  1. Go to the sales pipeline.
  2. Open a test opportunity and move it to the desired stage (where the template is set).
  3. Check the client's email: the system should send an automatic email.

 

Note

  • If the client in the opportunity card does not have an email, the letter will not be sent.
  • It's important that a working outgoing mail server is configured in the system settings.
  • For different stages, you can set up different templates — for example, a welcome email at the beginning, reminders at the middle stages, and a thank you letter after successful closure.